How much do Telegram Ads cost?

What does Telegram Ads pricing actually cover?

Telegram Ads pricing should distinguish the work required to run a campaign from the amount assigned to advertising delivery. A quote is easier to assess when each part has a defined scope instead of being presented as one unexplained total.

For a managed campaign, the starting service price is from $1,700 / campaign. The final scope is shaped by the assets you already have, the markets and audiences you want to reach, the number of creative directions to prepare, and the reporting you need. The media amount is a separate planning decision; confirm how it is funded and shown in the proposal before approving the campaign.

A useful quote should make clear:

• Which campaign tasks are included, from preparation through launch coordination.
• What account, channel, bot, website or Mini App destination the ads will promote.
• Which creative and destination materials you must supply or approve.
• How the media amount and agency work are recorded separately.

MediaStrategy uses a kickoff checklist to surface missing access, destination details and approval owners before the scope is finalized. For other paid placements, compare the broader pricing overview and Telegram Ads service to confirm which work belongs in this campaign.

How should you use CPM when planning Telegram Ads?

CPM is the cost per thousand ad impressions. It is a useful way to compare media plans, but it is not the full cost of a campaign and should not be treated as a promised price for a specific result.

Start with the outcome you want the ad to support: a visit to a project page, an entry into a Telegram destination, or a view of a Mini App. Then check that the proposed audience and destination suit that purpose. Ask for the expected CPM basis, the amount assigned to media, and the reporting view you will receive. Keep those details together so you can review the campaign against its brief rather than judging it by a single number.

CPM can help you compare options when the audience, creative and destination are reasonably aligned. It is less useful when one plan is aimed at a broad audience and another at a narrow, distinct set of channels. Record the assumptions behind each plan and ask which parts can be adjusted after launch. Our Telegram Ads launch guide explains the preparation decisions that make that comparison more useful.

How do you check the minimum budget before committing?

There is no single minimum-budget figure to assume for every Telegram Ads setup. Before approving a media plan, verify the amount displayed or required by the specific advertising account and confirm that the planned campaign can be funded through the intended route.

Treat the minimum check as a launch gate, not a guess based on another project’s setup. Gather the account or cabinet details, the destination to be promoted, the intended audience and the available funding method. Then ask for a proposal that states the service scope separately from the media amount and identifies any account-level requirement that still needs confirmation.

This matters especially when a project is budgeting across more than one channel. A Telegram Ads campaign has different mechanics from creator placements or community work, so compare like with like: expected placement type, audience context, campaign tasks and reporting. The Telegram Ads versus X comparison can help frame that decision, while the community growth and engagement overview covers work that is not paid ad delivery.

Can you pay for a Telegram Ads campaign in TON?

TON can be part of a campaign payment discussion, but the payment route should be agreed before any funds move. Do not assume that an agency invoice and an advertising account use the same funding method; identify who receives each payment and what that payment covers.

Ask for written confirmation of the settlement asset, the amount assigned to the agency scope, the amount intended for media, and the point at which the campaign can proceed. If you plan to settle in TON, confirm the wallet details through an authorized contact and retain the transaction record. The same clarity is useful if your project prefers USDT, USDC, BTC, ETH, SOL or BNB.

MediaStrategy confirms payment handling as part of campaign kickoff so the operational plan matches the approved quote. If the payment route is not yet settled, request the campaign scope first and keep the media decision open until account funding is confirmed. For a broader discussion of the project’s paid-channel mix, see paid media options and how we work.

What happens between the quote and the first ad?

A Telegram Ads campaign moves from scope to launch through a short sequence of reviews. The aim is to resolve practical questions early: what is being promoted, where the ad should lead, who approves the materials and how delivery will be checked.

Our operating model gives one senior campaign contact ownership of the brief and approval trail. Before launch, MediaStrategy completes a destination-and-creative review: we check that the supplied destination is the one named in the brief, that the ad copy represents the project accurately, and that the client’s approval owner has signed off. We also confirm the account and payment details required for the agreed setup.

A typical working sequence is:

• Share the project, destination, audience and campaign objective.
• Review assets, access, account readiness and funding route.
• Agree the service scope, media plan and approval responsibilities.
• Prepare and submit the approved campaign materials.
• Share the available delivery view and close with a concise report.

The calendar depends on how quickly access, creative approvals and account checks are completed. To prepare efficiently, send a destination link, current ad materials, audience priorities and the name of the person who can approve changes.

What can change after Telegram Ads review?

Telegram Ads has its own review and delivery decisions, so campaign acceptance, available placements and the impressions shown in the account are not decisions an agency can control. We can commit to the agreed preparation, submission, coordination and reporting work, but we cannot promise that Telegram will approve a particular ad or maintain a particular delivery level.

Reduce avoidable delays by reviewing the proposed destination and copy before submission. Make sure the destination is live, accurately described and ready for the audience that will arrive there. Give the approval owner time to review the final materials, and keep a clear record of any edits requested during platform review.

If the campaign’s main objective is broader project visibility, consider whether Telegram Ads should sit alongside a separate placement or creator plan rather than carrying the whole brief. The KOL and creator campaign overview and trending campaign overview can help you assess adjacent options. Send us your destination, draft creative and preferred payment route; MediaStrategy will return a scoped recommendation with the open account checks identified.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Share the campaign briefSend the destination, audience priorities, campaign objective and any existing ad materials. Name the person who can approve copy and creative.
2. Review account and payment readinessWe check the setup details required for the proposed campaign and confirm how the service scope and media amount will be handled.
3. Approve the scope and materialsReview the proposed work, media plan and final campaign materials before submission. Any unresolved account or payment question is surfaced here.
4. Launch and review deliveryWe coordinate the agreed campaign work, monitor the delivery information available in the account and share a concise closeout report.