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Terms of service for working with MediaStrategy

These terms set out the working basis for marketing engagements with MediaStrategy: how scope is agreed, what each party provides, and how delivery is reviewed. Read them alongside the proposal for your project.

In shortThese terms explain how MediaStrategy and a client define and manage marketing work. You receive a written scope, clear approval points and a record of agreed deliverables; timing is set in the project proposal. The proposal confirms the applicable scope and fees before work begins.
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What these terms cover

These terms describe the general working relationship for marketing services requested from MediaStrategy. The project proposal or other written scope gives the practical detail: selected services, deliverables, responsibilities, fees and the expected sequence of work. Review both documents before approving a project so the engagement is understood as a whole.

A proposal is the place to resolve project-specific details, including which platforms or channels are in scope and what materials the client must supply. If a point is not clear, ask for it to be clarified in writing before work starts. For an overview of the operating model, see How we work; for a project discussion, use Contact.

These terms do not turn an unlisted task into an included deliverable. For example, a request involving another channel, a new creative format or additional review rounds should be discussed as a scope change. Keep the approved proposal and any written amendments together as the working record for the engagement.

What the client needs to provide and approve

The client is responsible for providing accurate project information, usable creative assets and the access or permissions needed for the agreed work. Assign one authorized contact to consolidate feedback and approvals; this reduces conflicting instructions and makes it easier to keep decisions connected to the approved scope.

Before kickoff, prepare the following where relevant:

  • The project description, target audience, approved claims and any required disclosures.
  • Brand guidelines, existing assets and links to official project channels.
  • A named decision-maker and a practical route for time-sensitive approvals.
  • Platform or account access through a method agreed with MediaStrategy; do not send passwords in an unsecured message.

The client should review supplied materials for accuracy, ownership and permission to use them. MediaStrategy can organize and execute the agreed work, but the client remains the source of truth for project facts, token details and statements made on its behalf. Our Privacy policy explains how personal information is handled. If requested inputs or approvals are delayed, discuss the schedule with the account lead so the next milestone can be reset in writing.

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How delivery, reviews and changes are handled

Delivery is assessed against the work described in the approved proposal, not against an assumed outcome that was never included in the scope. The proposal should make the deliverables identifiable—for instance, the agreed campaign activity, content items, placement coordination or reporting—so both sides can review what was completed.

MediaStrategy coordinates the work through a named account contact. That contact confirms the kickoff checklist, collects decisions, flags dependencies and shares delivery evidence or a status update in the format agreed for the project. The client should send consolidated feedback through that route and identify any material factual or compliance concern clearly, rather than requesting unrelated additions in a review note.

If the request changes the audience, channel, deliverable, schedule or approval requirements, MediaStrategy will discuss the effect on scope and fees before treating it as additional work. Ask for the revision to be recorded in writing, including any adjusted milestones, and approve it before the additional work proceeds. For the practical steps around a project, consult How we work; for fee questions, see Pricing.

How fees and payment are confirmed

The project proposal confirms the applicable fee, payment schedule and any payment-related conditions for that engagement. This terms page does not quote a price or replace the written proposal. Check that the scope and payment schedule match your understanding before approving the work, and ask about any unclear item before payment is arranged.

Payment instructions and available methods are set out separately on the Payment methods page or in the project correspondence. Use the instructions provided for the engagement and include any requested reference so the payment can be matched to the project. If a transfer is delayed, a payment detail appears inconsistent or you need a receipt, contact the account lead before sending funds again.

Where a project requires a third-party platform or publisher, the proposal should distinguish MediaStrategy's coordination work from any external charge or platform decision. Do not assume an external placement, application or platform fee is part of the agency fee unless the proposal says so. If you need clarification on a proposed charge, request a written breakdown tied to the agreed deliverables.

What platform and publisher decisions mean for delivery

A marketing engagement can include work on services whose decisions are made by the platform or publisher, such as reviewing a listing, displaying a placement or rotating promotional inventory. The proposal can define the submission, coordination and delivery work MediaStrategy undertakes, but it cannot assign authority over a third party's review or display decisions. A CoinMarketCap or CoinGecko profile review, for example, is decided by that platform, while any agreed agency work remains reviewable against its documented deliverables. For related service context, see Listings and verification.

Platform availability, editorial decisions, review outcomes and placement rotation can change independently of an agency campaign. MediaStrategy will report the agreed work and any visible placement evidence, but cannot promise a platform approval, a particular ranking position or uninterrupted display.

Before kickoff, send the approved project description, relevant links, assets, the name of your decision-maker and any deadline that matters. MediaStrategy will use that information to prepare a scope and identify what needs approval before work begins.

Frequently asked questions

Does approving a proposal make every requested task part of the project?

No. The approved proposal defines the included work. If a new channel, deliverable or review requirement comes up, ask for a written scope update so responsibilities, fees and timing are clear before the additional work proceeds.

What should I send before a marketing engagement starts?

Send the project description, official links, approved claims, available assets, relevant account access and the name of the person who can approve work. Flag any platform or campaign deadline early so it can be considered in the proposed schedule.

Can MediaStrategy promise that a third-party platform will approve or display a placement?

No. MediaStrategy can commit to the work documented in the proposal, such as preparing or coordinating an agreed submission or placement. A platform or publisher controls its own review, eligibility decision, inventory and display rotation.

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