Crypto marketing guarantees and refunds

What does a crypto marketing guarantee cover?

A useful crypto marketing guarantee is a written promise about work the agency controls: the agreed placements, format, timing window, and evidence of delivery. It gives the client a way to verify scope rather than a forecast of market response.

Before kickoff, ask that the scope identify:

• The specific placement or campaign deliverable, including platform and format.
• What counts as completion, such as a live placement or a delivery record.
• The agreed delivery window and any client materials needed to begin.
• The remedy that applies if an item in scope is not delivered.

At MediaStrategy, a named placement-and-proof review checks each reported item against the approved scope before it appears as completed in the report. This gives both sides a shared record instead of relying on a verbal update. For the wider operating model, see How we work; for the commercial context, review Pricing.

A practical test is simple: could someone who was not in the kickoff meeting tell from the agreement what should be delivered and what evidence will confirm it? If not, clarify the scope before approving it.

How do we verify an agreed placement?

Delivery is verified by comparing the agreed item with observable evidence and recording the result against the scope. The report should make clear what was delivered, where it appeared, and whether it matches the agreed format and timing window.

The review follows a consistent sequence: confirm the approved scope, check the placement or campaign record, capture the relevant proof, and flag any mismatch for resolution. Depending on the agreed deliverable, evidence may be a live page, a platform capture, or a written confirmation; the scope should say which form is appropriate. A placement should not be marked complete merely because outreach or setup has started.

Clients can make verification straightforward by providing final assets, accurate project details, and one decision-maker for approvals. If required materials or approvals are outstanding, the delivery schedule should reflect that before the work begins. The account lead can then share a concise record in the agreed reporting format, so the client can review each item without interpreting internal notes.

For the precise rights and responsibilities attached to an engagement, read the Terms of service. The useful question is not whether a campaign report looks busy; it is whether each contracted deliverable can be matched to clear evidence.

When do make-goods or refunds apply?

A make-good or refund should follow the written remedy for an undelivered item, not an informal expectation introduced after the campaign. Before kickoff, the scope should state how a shortfall is reviewed and whether the resolution is a replacement placement, a refund for an undelivered portion, or another agreed remedy.

A placement can be guaranteed as a contracted delivery; token price and virality cannot, and editorial decisions, platform review, rotation, or ranking are outside the agency’s control. We therefore define the deliverable as the agreed placement and its proof, not a market outcome.

If a delivery appears incomplete, send the relevant scope item and the evidence you received to your account lead. We compare those records, confirm whether the item meets the written definition of completion, and apply the remedy stated in the agreement. This keeps the review focused on the actual commitment rather than assumptions about what a campaign might have produced.

Our Terms of service set the formal framework; your project scope records the specific arrangement. To start a clear review, send us the proposed placements, preferred timing, and any existing scope through Contact. We’ll confirm what can be defined and verified before work begins.