What does Layer 1 and Layer 2 marketing need to accomplish?
Layer 1 and Layer 2 marketing should turn a protocol’s technical direction into clear reasons for developers and ecosystem partners to engage. The aim is not to make every audience hear the same message; it is to connect the network’s current priorities to the people who can act on them.
We begin by clarifying the project’s stage, audience and near-term decisions. Is the immediate priority developer adoption, ecosystem partner interest, grant applications, or a more legible story for users? That answer shapes the message, channels and proof points. We review your documentation, product roadmap, existing community materials and any previous ecosystem activity before recommending a plan.
This service suits teams that need a considered operating model rather than disconnected announcements. It can sit alongside DeFi marketing, DAO marketing or a broader solution by project type, depending on what is being built on the network.
The practical output is a short priority map: primary audiences, the questions each audience needs answered, content and activation formats, owners on your side, and decisions that require technical or leadership approval. That gives the team a shared basis for execution without flattening distinct audiences into a generic crypto narrative.
How we connect developer relations, grants and hackathons
Developer and ecosystem marketing works best when education, participation and follow-through are connected. A developer who discovers the network through a technical guide should be able to find the next useful action, whether that is exploring documentation, joining a community discussion or considering a grant opportunity.
We shape the operating model around what your team can support. For developer relations, that may mean editorial planning, technical explainers and coordination with subject-matter experts. For grants, we help organize the project narrative and application materials around the program requirements you provide. For hackathons, we can prepare participant-facing communications, challenge descriptions, community activation and follow-up content.
Before choosing formats, we map the path from first contact to meaningful participation:
- Identify the developer or partner audience and its main questions.
- Connect each communication to an available next step on your product or ecosystem.
- Confirm who supplies technical details and who approves public claims.
- Plan follow-up so interest can lead to a conversation, application or build.
If your ecosystem depends on wallet onboarding, we can coordinate with wallet marketing. For ongoing community work, community growth and engagement can provide a complementary track. Each activity should have an owner and a clear purpose, not merely a place on a content calendar.
What the Layer 1 and Layer 2 engagement includes
The engagement gives your team a managed set of ecosystem marketing workstreams, shaped to the priorities agreed at kickoff. Scope is confirmed against your internal capacity, available technical input and the materials already in place.
A typical plan can include:
- Positioning and audience map: a clear account of the network’s value, priority audiences and the questions that need useful answers.
- Developer communications: content planning and briefs for technical explainers, ecosystem updates or other agreed materials.
- Grant support: organization and refinement of supplied application information, with a review path for technical and leadership input.
- Hackathon communications: participant-facing messaging, challenge or program descriptions, and planned follow-up.
- Community activation: a schedule of conversations and educational touchpoints tied to real ecosystem activity.
- Reporting: a concise record of work completed, items awaiting approval and decisions needed from your team.
We do not assume that every deliverable should be produced from scratch. At kickoff, MediaStrategy runs a senior narrative review to identify what is reusable, what is unclear and what requires a technical owner’s input. This keeps the scope focused and helps avoid publishing claims your team cannot substantiate. If the priority is a sustained cross-channel program, the work can be coordinated with a growth marketing retainer.
How the work moves from roadmap to execution
A clear review path keeps ecosystem marketing useful to the people building the network. We start with a working session and a kickoff checklist covering the roadmap, documentation, target audiences, current programs, approval owners and any grant or hackathon materials already underway.
From there, we prepare a priorities brief for your review. It sets out the audience focus, proposed workstreams, dependencies and the decisions that need to be made before execution. Once approved, the account lead coordinates the agreed work, collects specialist input and brings open questions to the right people rather than leaving them buried in a general update.
The monthly rhythm is designed for decisions as well as delivery. Your update can show completed work, content or applications awaiting review, upcoming ecosystem moments and the next items requiring a project owner. We also note what was learned from conversations and feedback, while distinguishing those observations from outcomes that have not been verified.
To keep approvals practical, prepare a current roadmap, links to public technical resources, a list of internal reviewers, and any program criteria or deadlines you want considered. Where technical accuracy matters, designate a subject-matter expert who can resolve questions promptly. After the initial plan is approved, we keep work aligned to the agreed priorities and surface scope changes before they become delivery surprises.
Where grant and hackathon decisions sit outside the marketing work
A marketing partner can improve the clarity and coordination of grant and hackathon communications, but the program owner controls eligibility, review criteria, judging and award decisions. Network teams also remain responsible for the accuracy of technical claims and for meeting the requirements they choose to pursue.
We reduce avoidable friction by checking each application or participant-facing asset against the information and criteria your team supplies, then routing open questions to the relevant owner. Before work begins, confirm the program’s current requirements, who can approve technical statements, what materials may be shared publicly, and which follow-up actions your team can actually support.
This service can be paired with Telegram mini app marketing when a network’s ecosystem includes a mini app, or with other work under solutions by project type. The right mix is the one your product team can maintain after a campaign or event has ended; activity without an owner rarely creates a durable developer experience.
Send MediaStrategy your network overview, roadmap, current developer materials and the grant or hackathon programs you are considering. We will review the inputs, identify the first priorities and return a proposed scope for discussion through contact.
Prices
| Service | Price | Quote |
|---|---|---|
| Crypto Metrics | from $4,000 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Share the ecosystem contextSend the roadmap, technical resources, current audience priorities and any active grant or hackathon materials. Flag what is confidential and who can approve external use.
- Run the senior narrative reviewMediaStrategy checks how the protocol is explained, where the evidence comes from and which audience questions remain unanswered. We return focused recommendations rather than a generic channel list.
- Agree priorities and ownersWe confirm the workstreams, deliverables, internal reviewers and dependencies. Technical claims and program-specific requirements are routed to your designated owners.
- Execute the approved planThe account lead coordinates content, developer communications and agreed ecosystem activations. Items needing your input are presented with the decision required.
- Review and refineYou receive a concise account of completed work, pending approvals and next priorities. The following cycle is adjusted against the roadmap and feedback your team can substantiate.
Frequently asked questions
What does marketing for a Layer 1 or Layer 2 project cover?
It can cover ecosystem positioning, developer-facing communications, grant application support, hackathon messaging and community activation. The exact mix starts with your current objective and the capacity of your technical and ecosystem teams; the work is scoped around those realities rather than a fixed channel bundle.
Do you need our engineers involved?
Yes, when work involves technical explanations, product details or claims that need validation. We keep the request focused: your team shares source materials and names a reviewer who can answer open questions. Marketing coordination then turns approved input into clear audience-facing communication.
Can you help us prepare for grants and hackathons?
Yes. We can organize supplied program information, refine the project narrative, prepare communications and coordinate reviews with the people responsible for technical accuracy. Share the program requirements and any existing materials early so the scope can account for what is already complete.
Can you secure a grant or a hackathon win?
No marketing agency controls a program’s eligibility decision, judging or award allocation. We can deliver the agreed preparation and communications work, help your team address the published requirements you provide, and keep approvals organized; the program’s reviewers make the final decision.
What should we prepare before the kickoff?
Prepare your current roadmap, public documentation, a concise product overview, target audiences, previous ecosystem materials and the names of technical and leadership reviewers. If grants or hackathons are in scope, include the program criteria and any deadlines that your team has confirmed.
How long does the engagement take to get underway?
The initial planning begins after kickoff and review of your source materials. The time to move into execution depends on how quickly your team can confirm priorities, provide technical input and approve the proposed scope. We identify those dependencies at the outset so you can plan internal availability.
How much does Layer 1 and Layer 2 marketing cost?
The monthly service is from $4,000 / month. Final scope depends on the workstreams, deliverables and level of coordination your ecosystem needs; we confirm the proposed scope before work begins.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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